Marketing

Would you like to develop new and innovative products? Have you ever wanted to plan an advertising campaign? Do you know how to sell products online?

The Marketing job family includes Product Marketing, Brand Marketing, Trade Marketing, Digital Marketing and E-commerce.

Product Marketing defines the best product offer that provides unique value for the customer, based on consumer insights, market analyses and industry trends. The team is also responsible for the development, execution and tracking of product marketing plans for the products.
Brand Marketing is responsible for creating strong brand awareness and defending the brand identity. Central to the Brand Marketing team is the consumer experience. Based on consumer needs and consumer expectations this team defines which attributes satisfy the customer and translates technical features into branded product stories and claims.

Trade Marketing ensures we develop the best product and commercial propositions for each market channel and is therefore the link between category management and sales.

Digital Marketing and E-commerce is a growing function in Whirlpool. These teams are responsible for defining our strategy on how we can maximize the sales opportunity we have in the digital space to reach our trade partners and consumers.

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