It’s more than a century of rich history that empowers us to change the future
With the help of their business partner Lowell Bassford, Louis Upton and his uncle Emory started the Upton Machine Company in Benton Harbor, MI. They pioneered electric motor-driven wringer washing machines in 1911, which laid the successful foundation of the Whirlpool Corporation.
In the summer of 1945, Whirlpool began producing washers again. This began a period of explosive growth that would take Whirlpool from a small manufacturer of washers and ironers to a large manufacturer of a full line of major home appliances, including the first fully-automatic washer and electric dryer.
First full line of RCA-Whirlpool® brand home appliances is introduced to distributors. The line covers 12 types of appliances available in 150 models. Consul introduces its first electric refrigerator using a new compressor system.
With a contract from the U.S. government in 1960, Whirlpool Corporation engineers took on zero gravity living. The kitchen included a miniature thermoelectric refrigerator, freezer, three-cavity oven, self-heated water system, storage space for food and disposal units. It was used in all of NASA’s Gemini, Apollo and Skylab missions.
Amana brand introduces the first countertop, domestic 150-volt microwave oven, which costs just under $500 and is smaller, safer and more reliable than previous models. The market expands, cooking becomes easier and the Amana Radarange becomes the dominant player in the home microwave oven business.
In February 1986 KitchenAid was acquired by the Whirlpool Corporation. The traditional KitchenAid stand mixer sold in record numbers in the late 1980s and early 1990s, and the major appliance line reportedly has experienced double digit annual growth since its debut.
Whirlpool Corporation and N.V. Philips of the Netherlands form joint venture company, Whirlpool Europe B.V. Via majority stake in Philips’ appliance business in Europe, the move brings new brands into the fold (Inglis®, Ignis®, Bauknecht®, Philips®).
Whirlpool brand has never shied away from consumer needs even when it meant redesigning an entire product. In 1998, to get ahead of a market trending toward sustainability, Whirlpool brand designed the first washer to exceed expectations in performance and resource savings.
Consumer trends revealed that not all laundry items needed a full wash cycle. In 2008, Maytag brand seized the opportunity to innovate a new way to enhance the laundry room experience by refreshing clothes with steam. This technology also relaxes wrinkles and reduces odors, and has become an industry staple.
In 2014 Whirlpool Corporation acquired Indesit, the italian major domestic-appliances manufacturer. Indesit Company has eight industrial sites in Italy, Poland, UK, Russia and Turkey. Group’s main brands are Indesit, Hotpoint and Scholtès.
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